Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation, DVD
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DVD details
Author: Marty NeumeierAudio: English (Unknown); English (Subtitled); English (Original Language); English (Published)
Format: NTSC
Published: 2009-07-02
Platform: Windows 95, Windows 98
Studio: New Riders Press
Accessories:
- Zag: The Number One Strategy of High-Performance Brands
- The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- The Designful Company: How to build a culture of nonstop innovation
DVD Reviews of Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation, DVD
DVD Review: Very Interesting, but left me wondering...
Summary: 4 Stars
As others have said, the production quality was very clean and enjoyable to watch. I appreciated that the presentation was very concise in the same way that Neumeier's books are. It would be very easy for an expert like Neumeier to pontificate on this topic for hours on end but the way that he has boiled his message down was very refreshing. This DVD did leave me wondering a few things:
1. I'm not a large corporation with an established brand - I'm a new business with the desire to get my brand and brand strategy started on the right foot. I can see how some of the activities apply to me (Rich Dad, Onliness, Obituary), but I was left wondering if this presentation and Neumeier's books are really meant for me? That may seem like a silly question considering how much I've enjoyed everything that he has done, but I wonder if I'm enjoying it because he does such a good job at describing the weaknesses of so many organizations I've worked for and with?
2. I was hoping to see more examples of how organizations that Neumeier's company, Neutron, has worked with answered the questions to the three activities/questions listed above. It would have been very helpful to me to see both large companies and small/startups responses to these exercises.
3. This is another request for examples, but I also wanted more examples of how charismatic brands are applying their brand strategy and design thinking to innovate, to design, to kick ass.
I don't want this review to come off negative in any way, but I did want to leave my two bits on how I felt it could be improved.
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Description of Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation, DVD
BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATIONIn this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling ?whiteboard? books?THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY?to give you the tools you?ll need to thrive in the new economy. Using memorable principles and simple exercises, he?ll lead you and your team on a lively journey from traditional business thinking to ?designful? thinking. You?ll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation.
What you?ll learn:
- Why the old business rules no longer apply
- How to beat the twin foes of speed and clutter
- The modern definition of ?brand?
- How brands create barriers to competition
- Why ?charismatic? brands are more valuable
- The three questions that can focus any company
- How to find and harness your ?onliness?
- Why innovation depends on design thinking
- How ?making? improves ?knowing? and ?doing?
- How everyone in the company can be a designer
- The modern definition of ?design?
- Why you need to spend time in the ?dragon gap?
- The qualities that make for good design
- How to move design up the ladder of leverage
- How design can solve ?wicked problems?
- Why shareholder value starts with vision
- How to activate the ?corporate drivetrain?
- How to use stories to shape company success
- How a ?metateam? can begin to connect silos
- Why every company needs a CBO
- The 16 levers that can jumpstart innovation
What you?ll get:
- DVD with 45 minutes of content and exercises--enough activities for a one-day workshop!
- Downloadable materials, including printable exercise sheets and supplementary content
- iPod version of video
Marty Neumeier's INNOVATION WORKSHOP is a recent recipient of a BronzeTelly Award.
This is a video DVD.
Run time: 47 minutes
Languages: English
Closed Captioned in English
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