How to Get Ahead In Advertising
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Canada DVD detailsActor: Hugh Armstrong, Mick Ford, Rachel Fielding, Richard E. Grant, Sean BeanBrand: TWENTIETH CENTURY FOX HOME ENT Cinematographer: Peter Hannan Cinematographer: Bob Smith DVD: Region Code 1 Audio: English (Original Language), Dolby Digital 2.0 Mono; English (Subtitled); Spanish (Subtitled); French (Subtitled) Format: Closed-captioned, Color, DVD, Full Screen, NTSC, Subtitled, Widescreen Picture Format: 1.33:1 Running Time: 94 minutes DVD Release Date: 2003-12-02 Audience Rating: R (Restricted) Studio: MGM (Video & DVD) DVD Reviews of How to Get Ahead In AdvertisingDVD Review: how to make great artImagine a world where corporations pay lots of money to men who in turn advertise their products by deceiving and manipulating people. In the city where I live alongside every major street or highway are so many billboards they crowd out the sky. Privately owned television stations run almost as many ads as they do programming, and even then the programming is often just another form of advertisement. History, art, and genuine cultural expressions are appropriated to sell products or "entertainment", i.e. profit-based fun. Game shows promote and exploit greed. People are turned into consumers. Culture(or lack of it) is manufactured, identities can be bought in malls, and ideologies become bumper stickers. Anything meaningful is transformed into an accessory with a price tag, and if it can't be sold is discarded. This movie is not a fairy tale that will make you feel secure, and it doesn't come with a happy ending to comfort you. Instead it strips that fantasy of it's glossy image and tells you that reality is not a commodity to be owned, it tells you that it's the way we interact with the world that makes us who we are, and that if it's just about keeping it all for yourself then it's a very shallow existence. It encourages us to examine the way in which a profit-based economy and consumerist mindset dictate the way we live, and how the freedom to choose between products is not the same as freedom. In doing so it gives you something much more meaningful that can't be made into a possession, and it does so in a way that is sincere, funny, and powerful. But it's not without hope, it makes clear that rejection of greed-driven philosophy can allow us to pursue a vision of a "better" world. |
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